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TALK School of
Public Relations & Corporate Communication
Under
this we prepare the students for a career in Public
Relations and Corporate Communication.
Demand
for professionals in the public relations industry is
growing rapidly as more and more corporates need assistance
to build a good external image or corporate reputation.
After
completing our course, students can find employment at
leading public relations consultancies and then move to join
a corporate house with some experience behind them.
Course
Title:
Certificate Course in Coroporate Communication &
Public Relations
Code:
CC01
Teaching
mode:
Classroom teaching
Course
duration: 3 months
Timing:
2 pm to 4 pm
Days:
5 days in a week (Days selected from Monday to
Saturday)
Course
Structure:
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Module
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Topics
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No.
of lectures
|
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Introduction
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·
What
is corporate communication?
· Corporate
structure and key stakeholders
· How
is PR different from other forms of communication?
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3
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Understanding
media
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· Media
classification
· Content
management approach
· Thinking
like a journalist
· Media
do’s and don’ts
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6
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Corporate
communication tools
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· Media
communication – press release, press conferences,
media interactions
· Employee
communication
· Investor
communication
· Regulator
communication
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4
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Writing
for business and media
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· General
writing and corporate writing
· Writing
exercises
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4
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Plan
development
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· Key
features of a communication plan
· Plan
development exercise
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6
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Implementing
a plan
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· Executing
a plan and a campaign
· Budget
stewardship
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4
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Case
studies
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· Real
life case studies
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4
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Working
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· Do’s
and Don’ts of working in a corporate environment
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1
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Training is imparted exclusively by experts drawn from
the industry.
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Copyright. TALK Professional Council, All rights Reserved. 